I am no matcha expert, but I do drink matcha quite frequently. This is one of the better matchas I've tried, although pricier. There is some earthiness and bitterness with a slight sweetness. It has a deep green color, which makes it very appetizing. It comes in a nice tin container for easy storage and to preserve freshness. This is better suited for a special occasion rather than my regular matcha latte, or it'd feel like a waste since you can't tell much of a difference once it's drowned in milk.
